17 October 2012

News from Nelson - October 2012


Hi everyone,

I just did a drive-by on www.xmasclock.com to find there are only 68 shopping days until Christmas. Where did the year go?

Camila comes to us this weekend; we are going to pick her up on Saturday morning. That will be very entertaining, I am sure! She postponed her change of address for a week as she had lots of things to do in town last week, and thought it would be easier to stay where she was. No problem!

Speaking of entertainment, our pool table is continuing to keep us occupied. My skills appear to have plateaued, but Jan is continuing to improve.

I think this weekend we will be continuing with gorse control, a bit more tree planting, and protecting some of the trees we have already planted with drums. Last weekend I went up to Wellington on Sunday, but on Saturday we went into Jan’s work and recycled some old oil drums. Jan cut the tops and bottoms out, so we can put them over our trees and foil the very, very hungry bunnies who are currently our only lawn mowers.

My masters work is continuing well – my reading list is now 460 items long though! However, I am chopping through them. I am holding to an A overall (my methodology needs work though) so all is looking good. Just got to keep chipping away at getting the work done, and not lose focus.

Jan’s Les Mis production went very well, with lots of audience and orchestra people saying they would like to do it again, despite it having been such a huge commitment. So all good. Brigitte and John came down to Nelson while the production was on, so we got them tickets to go and see it. They said that for an amateur production it was surprisingly good. I know exactly what they mean by that, as the same comment was repeated again and again by the audiences. All in all, a great success for Richard Carruthers, the show’s director, driver and creative influence.

Jan was also in Oz last week to visit a Nelson Pine plant, with his mechanical engineer, to look at how a project has gone over there. He has come back with some good ideas, despite being very tired. It was go-go-go for them both for the four days that they were away.

I managed to get my marking sorted during the study break, and have been tackling lots of Career Development things. I had meetings, training and the AGM in Wellington on Sunday & Monday for CDANZ, and came away with my head so full that I felt like I was concussed. I think I have managed to process now! However, we had a stand-out presenter at one of the training sessions, Amanda Fleming of Presenter At Large from Auckland. This woman is a great speaker, with some very interesting stories to tell and insights on personal development. If you get the chance, to go to one of her sessions, go.

Bonnie will be staying with us for a bit longer, I think: John is going to the US for a few months while he gets some business systems sorted out. No problem for Coco to retain her friend, especially as Fliss is growing increasingly frail.

Jan & I are both in Welly from 7-9 December (next CDANZ Exec meeting). I will be free on Saturday evening, so catch ups Sat night with the Hutt crowd would be great. 

Congrats to Christél & Ray for being able to share cute little Lizzie with Christél’s folks! Hard to tell the puppy from the slipper :-)




Congrats to Magda who has a wonderful new job. But sad faces to Sam & Jan who lose her as her new position is in Christchurch :-( 

Happy birthdays over the coming month to Hartmut, Morv, Margie, Uncle Norman, Dawnie, Lara, Justine & Jeremy! 

Right – better feed the dogs  :-D

Jan Kuwilsky & Sam Young

16 October 2012

Entertainment with Moa in Kiwiland

Hi all,
A bit of a laugh for you all today, courtesy of a friend in Chch.

Now I like Geoff Ross. I think what he did with 42 Below was cheeky and had just the right amount of irreverance and panache. However, the Ecoya thing for me had the marketing oomph of a 'pfft'. 

Now Mr Ross has become CEO of Moa, the Marlborough craft beer set up by Josh Scott (of Allan Scott family fame). Moa has decided to raise a chunk of change with an NZX float, and they have done a bit of a marketing make-over of what was a pretty good craft beer, drunk by craft beer drinkers. You know, the kind of people who are happy to shell out for Founders Tall Blonde or a Mussel Inn Captain Cooker. People who like beer, not to look good, but because they LOVE it.

So, there has been a bit of a burst of venom generated by Moa's IPO, where their brand-spanking (!) brand image may not quite have entered popular culture in a good way:
Love some of the comments, take the Herald: "Ross told BusinessDesk the document targeted the 30 to 50 year-old, high income men that Moa seeks as both customers and investors as it pushes to create an identifiably New Zealand brand in the fast-growing boutique beer market, especially the US. 'It is somewhat Mad Men,' he said, appealing to 'men who want moments of manhood.[...] If you go to (Wellington waterfront restaurant) Shed 5 on a Friday, there a whole lot of guys in suits having a drink. It's their vernacular, their mentality.'" Hmm. Aren't those guys in Shed 5 drinking 85% mainstream draughts anyway? And why was it Moa needed to look like 1960s misogynists again...? Oops - and how is this New Zealand's beer if we are focused on selling it to Americans...?

Moa's strapline "New Zealand's beer, globally". Hmm. Maybe a new strapline... perhaps "New Zealand's beer, w*nky-wannabe"?

It has a ring to it :-D